How much does a advertising and promotions manager make?
The median advertising and promotions manager in the United States earns $126,960 per year, about $61.04 an hour. That is the midpoint of the profession: half of all advertising and promotions managers earn more, and half earn less.
Source: BLS OEWS, May 2024. SOC code 11-2011.
Advertising and promotions manager salary range
Pay for advertising and promotions managers spans a wide band. The lowest paid 10 percent earn under $63,000 a year, while the highest paid 10 percent take home more than $239,200+. The average (mean) wage of $149,270 runs a bit higher than the median, which is normal for jobs where a group of top earners pulls the average up.
| Percentile | Annual | Hourly | |
|---|---|---|---|
| 10th percentile | $63,000 | $30.29 | Lowest paid |
| 25th percentile | $85,990 | $41.34 | |
| Median (50th) | $126,960 | $61.04 | Midpoint |
| 75th percentile | $178,570 | $85.85 | |
| 90th percentile | $239,200+ | $115.00+ | Highest paid |
Figures are national wage estimates for advertising and promotions managers (SOC 11-2011), U.S. Bureau of Labor Statistics, OEWS, May 2024.
Advertising and promotions manager salary by state
Where you work changes the paycheck. Advertising and promotions managers earn the most in New York at $204,160 a year, and the least in Mississippi at $64,230. The table below lists every state with published data, ranked by median annual salary.
| State | Median annual | Employed |
|---|---|---|
| New York | $204,160 | 3,570 |
| New Mexico | $165,540 | 90 |
| New Jersey | $163,700 | 450 |
| Maine | $149,700 | N/A |
| California | $147,430 | 2,480 |
| New Hampshire | $147,320 | 60 |
| Connecticut | $140,030 | 280 |
| Wisconsin | $139,540 | 160 |
| Massachusetts | $135,270 | 390 |
| Alabama | $133,570 | 50 |
| North Carolina | $132,410 | 130 |
| Kansas | $130,830 | 60 |
| Maryland | $127,540 | 530 |
| Missouri | $126,960 | N/A |
| Georgia | $126,730 | 450 |
| Oregon | $122,990 | 340 |
| Oklahoma | $121,660 | 70 |
| Minnesota | $115,300 | 80 |
| District of Columbia | $113,530 | 90 |
| Illinois | $113,120 | 200 |
| Virginia | $111,030 | 240 |
| Utah | $108,370 | N/A |
| Arizona | $107,000 | 50 |
| Pennsylvania | $103,900 | 1,210 |
| Rhode Island | $101,830 | 180 |
| Michigan | $101,200 | 190 |
| Tennessee | $100,040 | 240 |
| Texas | $99,990 | N/A |
| Indiana | $99,900 | 190 |
| Ohio | $99,800 | 200 |
| Iowa | $99,470 | 110 |
| Florida | $98,980 | 1,290 |
| Idaho | $94,010 | 50 |
| Nebraska | $93,490 | 190 |
| Louisiana | $91,270 | 90 |
| South Carolina | $86,990 | N/A |
| Kentucky | $81,890 | 240 |
| Nevada | $81,220 | 310 |
| Arkansas | $77,700 | 60 |
| Mississippi | $64,230 | 110 |
State median wages for advertising and promotions managers (SOC 11-2011), U.S. Bureau of Labor Statistics, OEWS state files, May 2024. States where the BLS does not publish a median are not shown.
Job outlook for advertising and promotions managers
The BLS projects employment of advertising and promotions managers to shrink from 2025 to 2035 (down 3.7%). That is a decline, against 3.5% average growth for all occupations. That works out to roughly 33,200 jobs in 2025 moving toward 31,900 by 2035.
Across the decade, the BLS expects about 2,300 openings a year for advertising and promotions managers. Most come from the need to replace workers who move to other jobs or leave the workforce, on top of any new positions from growth.
Source: U.S. Bureau of Labor Statistics, Employment Projections program, 2025-35 (Table 1.2, Occupational projections and worker characteristics).
How to become an advertising and promotions manager
The typical entry-level education for advertising and promotions managers is a bachelor's degree, according to the BLS. Most roles also expect less than 5 years of work experience in a related occupation.
Education, training, and experience data: U.S. Bureau of Labor Statistics, Employment Projections program.
What affects how much an advertising and promotions manager earns
Company size, industry, and metro area drive most of the pay gap. Executives and managers at large firms in major markets sit near the top of the range, while smaller organizations and rural areas pay lower.
Location is one of the clearest factors. The gap between the top paying state (New York, $204,160) and the lowest (Mississippi, $64,230) shows how much geography alone can move the number, before experience or specialization.
About 21,100 people work as advertising and promotions managers in the United States. At $126,960 a year, the job pays above the $49,500 median for all U.S. jobs.
Advertising and promotions manager salary FAQ
How much does an advertising and promotions manager make an hour?
The median hourly wage for an advertising and promotions manager is $61.04. The middle half of advertising and promotions managers earn between $41.34 and $85.85 per hour.
What is the highest advertising and promotions manager salary?
The highest paid 10 percent of advertising and promotions managers earn more than $239,200+ per year. Top earners usually have the most experience and work in the best paying regions and industries.
How much does an advertising and promotions manager make a year?
The median annual salary for an advertising and promotions manager is $126,960. The average (mean) wage of $149,270 runs a bit higher than the median, which is normal for jobs where a group of top earners pulls the average up.
Is being an advertising and promotions manager a well paid job?
At $126,960 a year, an advertising and promotions manager earns above the $49,500 median for all U.S. jobs. About 21,100 people work as advertising and promotions managers in the United States.
Which state pays advertising and promotions managers the most?
New York has the highest median salary for advertising and promotions managers at $204,160 a year. New Mexico ($165,540) and New Jersey ($163,700) follow. State medians come from the BLS OEWS state files, May 2024.
Is being an advertising and promotions manager a good career?
Employment of advertising and promotions managers is projected to shrink 3.7% from 2025 to 2035, a decline, against 3.5% average growth for all occupations. The BLS projects about 2,300 openings each year, from growth and from workers leaving the occupation.
Do you need a degree to become an advertising and promotions manager?
The BLS lists the typical entry-level education for advertising and promotions managers as a bachelor's degree, so a college degree is usually expected.
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